As a long-standing enterprise, it is not only essential to have excellent products that resonate with consumers but also to possess a unique corporate culture and humanistic care. As a veteran manufacturer in China, Jiangsu Fuqing Wood Industry has continuously progressed alongside the development of the artificial board industry, eventually growing into a towering “tree” in the industry.
When the harsh winter arrives, no one can remain unaffected. While retreating in the face of adversity or changing paths is an option, it is far more challenging to maintain the courage and rhythm to move forward in a seemingly endless tunnel…
How can one regain the courage to move forward during low points and difficulties? How can one maintain confidence in the face of setbacks and challenges?
On November 4, Jiangsu Fuqing Wood Industry conducted a video training session titled “Insights from Overcoming Life’s Low Points” to discuss how to maintain belief and firm goals in a challenging environment. The session aimed to mobilize and encourage the Fuqing family to uphold a spirit of perseverance and belief, never giving up in work and life, and to forge ahead with determination!
The training session featured a lecture by Lei Jun, founder of Xiaomi Technology and chairman of Kingsoft, as the main speaker.
Lei Jun shared multiple instances of setbacks and confusion in his life and provided insights on overcoming life’s low points. He recounted three stories: the failure of WPS and Pangu Software in the 1990s, his period of confusion and obsession with BBS, and meeting Ding Lei, the founder of NetEase. At that time, Lei Jun offered 10 million yuan to acquire NetEase, but Ding Lei refused. Two months later, NetEase raised over 10 million USD, with a valuation exceeding 500 million yuan. The third story was about Lei Jun’s e-commerce era. After failing to acquire NetEase, Lei Jun decided to venture into e-commerce himself. In May 2000, Joyo.com was officially launched, entering the e-commerce sector. However, due to a poor capital market environment, they couldn’t raise funds and eventually had to sell to Amazon.
In his concluding remarks, Lei Jun stated: “All the setbacks, failures, and seemingly meaningless time-wasting experiences you go through will become your most valuable assets.”
The over one-hour-long video course was highly beneficial, and the Fuqing family members eagerly shared their learning insights.
Life is long, and together, we must always maintain our love for this world. No matter what, let us keep our faith and always believe that good things are about to happen.
As the training session drew to a close, General Manager Hu Yun provided a summary speech, empowering everyone from four dimensions.
Kingsoft transformed from a traditional software company into an internet company, primarily through a change in mindset, adopting an internet mindset. As Lei Jun put it, “Focus, focus to the extreme, and only then can you achieve a good reputation, which leads to speed.”
Seizing opportunities in the great era, accurately capturing user pain points in adversity, not giving up on belief, and changing mindsets can certainly turn disadvantages into advantages and soar to new heights.
Researching customer needs cannot be done behind closed doors, nor can it wait until product improvements are complete and technologies are realized. Conversely, customer needs should not constantly drive us to the point where R&D is overwhelmed and unable to consider product improvements. Therefore, we need to continuously improve by leveraging advanced technologies under the constant guidance of customer needs.
Product development must be close to customers, not done behind closed doors. To understand customer needs, R&D personnel should frequently interact with customers and market personnel. Otherwise, time and effort may be wasted, and the direction may be incorrect. Additionally, researching customer needs should involve utilizing external resources through open cooperation.
Today, we have entered an unprecedented audience-oriented era. Meeting the growing and changing needs of audiences/customers has become the key to success and profitability for various enterprises and manufacturers.
Customer needs determine various elements of products, their competitiveness, and are the source of product and solution planning. They are also an important medium for communication between customers and the company.
As 2022 draws to a close, reflecting on this year’s achievements, it is filled with relentless effort and sweat, which have nurtured our dreams. The journey of struggle is certainly not smooth, and it involves confusion and setbacks. However, as long as we face them bravely and see them through to the end, we may find that the world is still incredibly beautiful after overcoming all the low points and fog.
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